MODERN HEIRLOOMS

OVERVIEW

For the holiday campaign of Erin Tracy, a distinguished fine jewelry designer based in Toronto, I crafted a distinctive and enchanting visual experience. To set the brand apart from its competitors, I designed a surreal AI-generated holiday tree made entirely of ribbon. This modern and festive theme not only highlighted the exquisite jewelry but also captivated viewers with its unique and imaginative presentation. The harmonious blend of Erin Tracy's elegant creations against the whimsical, ribbon-crafted tree created a mesmerizing and unforgettable holiday display.