LOVE YOUR LIPS

OVERVIEW

Cupid Lips is a lip clinic founded by celebrity plastic surgeon Dr. Talei and located on Sunset Boulevard in Beverly Hills. Launched in the summer of 2023, the clinic aims to expand globally, bringing its iconic Cupid Lip procedure to a broader audience of lip enthusiasts. The brand identity was designed as an umbrella brand, allowing future franchise locations to seamlessly integrate within the logo system. The tone of the identity is feminine, playful, and versatile, with a playful logo featuring lips that embody the brand's fun and approachable nature.