UNCOMPLICATED
BEAUTY
CLIENT
DALISH COSMETICS
TYPE OF CLIENT
BEAUTY
CATEGORY
VISUAL IDENTITY, ART DIRECTION, STATIONERY, PACKAGING, COPYWRITING, STRATEGY
OVERVIEW
Da lish Cosmetics is a small-batch organic skincare line. Dalish uses all-natural ingredients with no harsh chemicals and is produced entirely in Toronto by local suppliers. The identity created uses a gentle makeup stroke in a peachy florescent to express a youthful, fun and feminine vibe while applying it to handmade cardboard packaging, conveying a sense of earthy simplicity. We punctuated the look with a strong tagline, “uncomplicated beauty,” that reaches out to women attracted to toxin-free cosmetics and make-up routines that are easy and natural. Additional brand messaging included the secondary tagline,
UNCOMPLICATED BEAUTY
“Simply Pretty Makeup With Nothing To Hide.”
Photography by Joel Esposito
Hair by Eduardo Mella
