
UNCOMPLICATED
BEAUTY
CLIENT
DALISH COSMETICS
TYPE OF CLIENT
BEAUTY
CATEGORY
VISUAL IDENTITY, ART DIRECTION, STATIONERY, PACKAGING, COPYWRITING, STRATEGY
OVERVIEW
Dalish Cosmetics is a small-batch organic skincare line. Dalish uses all-natural ingredients with no harsh chemicals and is produced entirely in Toronto by local suppliers. The identity created uses a gentle makeup stroke in a peachy florescent to express a youthful, fun and feminine vibe while applying it to handmade cardboard packaging, conveying a sense of earthy simplicity. We punctuated the look with a strong tagline, “uncomplicated beauty,” that reaches out to women attracted to toxin-free cosmetics and make-up routines that are easy and natural. Additional brand messaging included the secondary tagline.
UNCOMPLICATED BEAUTY
“Simply Pretty Makeup With Nothing To Hide.”
Photography by Joel Esposito
Hair by Eduardo Mella
Copywriter Carlene Higgins









