LE VOYAGE

OVERVIEW

Grey Goose Vodka requested an activation to promote the brand as the summertime spirit of choice. The concept, "Le Voyage,"was inspired by the French Riviera, bringing a taste of luxury and elegance to the experience. The event took place across Canada during the summer of 2022, in major cities like Toronto, Montreal, and Vancouver.  Guests could purchase tickets online through a custom-branded website, allowing them to embark on a private yacht experience with their group of friends. The activation featured a live DJ, premium mixology sessions, and delicious French-inspired cuisine, creating an unforgettable and immersive experience that captured the essence of summer and Grey Goose’s sophisticated brand identity.

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