SPLATTER

OVERVIEW

​Peter Schafrick requested a unique, memorable brand identity targeting his niche market—advertising agencies. The solution, a custom light box, with seven interchanging faces allowing for diversity and flexibility in application. This allowed us to switch faces on-set while capturing his various specialties inside the face itself. The identity echoes the three-dimensional effect of his still life work, which remains his primary genre. The letter p stands for photography as well as Peter. Just as his work looks, but isn’t, cgi-generated, we want this identity to keep people guessing about its own status—real or unreal?”