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SPLATTER

CLIENT

PETER SCHAFRICK

TYPE OF CLIENT

PHOTOGRAPHER

CATEGORY

VISUAL IDENTITY, ART DIRECTION, STATIONERY, COPYWRITING, STRATEGY, DIGITAL, MAGAZINE ADS

OVERVIEW

​Peter Schafrick requested a unique, memorable brand identity targeting his niche market—advertising agencies. The solution, a custom light box, with seven interchanging faces allowing for diversity and flexibility in application. This allowed us to switch faces on-set while capturing his various specialties inside the face itself. The identity echoes the three-dimensional effect of his still life work, which remains his primary genre. The letter p stands for photography as well as Peter. Just as his work looks, but isn’t, cgi-generated, we want this identity to keep people guessing about its own status—real or unreal?”

Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity
Peter Schafrick Photography Visual Identity

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hello@karolinaloboda.com
1 416 708 7736
TORONTO / WARSAW

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