Timeless and minimal graphic for these XXXL banners. The One of a Kind Show is North America's largest handmade exhibition, held twice a year at a large exhibition venue in Toronto. The show needed to address and rebrand the interior wayfinding and signage system. TWR designed a look that is clean, modern with a dominant white and black graphic pattern to define each section at the show. The brand is kept minimal to allow the campaign message and graphics to pop and not conflict with the exhibitor booths.