CAPTURE IT

I spearheaded the rebranding of Tracy Cox, an award-winning photographer specializing in food photography. The project encompassed the creation of a new identity, comprehensive print collateral, and three impactful promotional direct-mail brochures. Tracy Cox is renowned for her work with major grocery retailers and advertising agencies across Canada and the U.S. Her impressive client roster includes Loblaws, Pepsi, Enroute Magazine, The Globe & Mail, and Kraft, among others. The chosen typography reflects both credibility and passion, aligning seamlessly with Tracy’s professional ethos. The vibrant color palette draws inspiration from fresh produce—tomatoes, lettuce, eggplant, and lemons—capturing the essence of her culinary focus.