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UNCOMPLICATED
BEAUTY

CLIENT

DALISH COSMETICS

TYPE OF CLIENT

BEAUTY

CATEGORY

VISUAL IDENTITY, ART DIRECTION, STATIONERY, PACKAGING, COPYWRITING, STRATEGY

OVERVIEW

Da lish Cosmetics is small batch organic skincare line. Dalish uses all-natural ingredients with no harsh chemicals and is produced entirely in Toronto by local suppliers. The identity created uses a gentle makeup stroke in a peachy florescent to express a youthful, fun and feminine vibe while applying it to handmade cardboard packaging, conveying a sense of earthy simplicity. We punctuated the look with a strong tagline, “uncomplicated beauty,” that reaches out to women attracted to toxin-free cosmetics and make-up routines that are easy and natural. Additional brand messaging included the secondary tagline,

UNCOMPLICATED BEAUTY

“Simply Pretty Makeup With Nothing To Hide.”

POETIC DESIGN WITH PURPOSE

Get in touch at hello@karolinaloboda.com

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