MODERN
NOSTALGIA

Inspired by a nostalgic appreciation of the past but committed to expressing a thoroughly modern sensibility, Biko Jewelry needed a new visual identity that would appeal to a style-conscious, 20-something clientele. We rendered the simple four-lettered name in a nuanced typeface with a custom-reduced b and a hand-drawn i. The symbol accompanying the word mark uses crown and feather imagery as a nod to traditional ornamentation but displays them in a starkly modern black and white.