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RESORT WEAR

CLIENT

PRATIMA

TYPE OF CLIENT

FASHION

CATEGORY

VISUAL IDENTITY, ECOMMERCE, ART DIRECTION, STATIONERY, PACKAGING, COPYWRITING, STRATEGY

OVERVIEW

Pratima represents a style sensibility that is bohemian, sleek, and sexy. Every piece in the collection is dreamed up by Toronto-based designer Pratima, a world traveler inspired by the sun-drenched beaches of her childhood and teens. Growing up in South America and, later, Miami, she delighted in the sultry summers, sand, and surf, and developed a creative, bohemian sense of style each look is a perfect blend of elements from the exotic east to those of the tropical west, combined with a contemporary vision and a free-spirited aesthetic. Our campaign shoot was photographed

at the Aga Khan gardens in Toronto.

pratimaresortwear.com

Pratima Resort Wear Stationery
Pratima Resort Wear Art Direction Aga Khan Museum
Pratima Resort Wear Art Direction Aga Khan Museum
Pratima Resort Wear Stationery
Pratima Resort Wear Envelope Detail
Pratima Resort Wear ECommerce Website
Pratima Resort Wear Stickers
Pratima Resort Wear Stationery
Pratima Resort Wear Art Direction Aga Khan Museum
Pratima Resort Wear Art Direction
Pratima Resort Wear hangtags

POETIC DESIGN WITH PURPOSE

Get in touch at hello@karolinaloboda.com

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