RESORT WEAR
CLIENT
PRATIMA
TYPE OF CLIENT
FASHION
CATEGORY
VISUAL IDENTITY, ECOMMERCE, ART DIRECTION, STATIONERY, PACKAGING, COPYWRITING, STRATEGY
OVERVIEW
Pratima represents a style sensibility that is bohemian, sleek, and sexy. Every piece in the collection is dreamed up by Toronto-based designer Pratima, a world traveler inspired by the sun-drenched beaches of her childhood and teens. Growing up in South America and, later, Miami, she delighted in the sultry summers, sand, and surf, and developed a creative, bohemian sense of style each look is a perfect blend of elements from the exotic east to those of the tropical west, combined with a contemporary vision and a free-spirited aesthetic. Our campaign shoot was photographed
at the Aga Khan gardens in Toronto.
POETIC DESIGN WITH PURPOSE
Get in touch at hello@karolinaloboda.com