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RESORT WEAR

CLIENT

PRATIMA

TYPE OF CLIENT

FASHION

CATEGORY

VISUAL IDENTITY, ECOMMERCE, ART DIRECTION, STATIONERY, PACKAGING, COPYWRITING, STRATEGY

OVERVIEW

Pratima represents a style sensibility that is bohemian, sleek, and sexy. Every piece in the collection is dreamed up by Toronto-based designer Pratima, a world traveler inspired by the sun-drenched beaches of her childhood and teens. Growing up in South America and, later, Miami, she delighted in the sultry summers, sand, and surf, and developed a creative, bohemian sense of style each look is a perfect blend of elements from the exotic east to those of the tropical west, combined with a contemporary vision and a free-spirited aesthetic. Our campaign shoot was photographed

at the Aga Khan gardens in Toronto.

pratimaresortwear.com

POETIC DESIGN WITH PURPOSE

Get in touch at hello@karolinaloboda.com

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