CAPTURE IT

Award-winning photographer Tracy Cox rebrand included a new identity, print collateral, and three promotional direct-mail brochures. Cox. Specializes in food photography tracy cox shoots for grocery retailers and advertising agencies in canada and the u.s. Her clients include Loblaws, Pepsi, Enroute magazine, The Globe & Mail, and Kraft among others. Typography is chosen to reflect credibility and passion. Colour palette is inspired by food, tomatoes, lettuce, eggplant, and lemons.