STRAWBERRY
MILKSHAKE

​​Launched in Q4 lululemon wanted to promote all the pink styles they have available, and best-selling styles now available in strawberry milkshake. Working with the corporate typeface calibre, the paid social creative celebrated this with a playful typeface alignment and subtle use of the Strawberry Milkshake hue in the type treatment. The creative was used across various e-commerce and paid social media channels to drive sales of strawberry milkshake and other pink styles. The e-commerce design was modified to match the look of the online brand aesthetic with the text in white only and a bolder use on imagery.