MADE IN CANADA

A luxury designer Erin Tracy, makes Bridal and Fine Jewelry in a broad range of styles. Some pieces are opulent, some classic and some modern. The challenge was to capture her formidable range in a brand that reflects her unifying sensibility. A series of slashes was created to invoke diamonds, gems stones and subtle pastel inks to represent the natural world from which gems derive. The slash in the word mark mimics the pattern and cut of gemstones, particularly diamonds.

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erintracy.ca