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MADE IN CANADA

CLIENT

ERIN TRACY FINE JEWELRY

TYPE OF CLIENT

JEWELRY

CATEGORY

VISUAL IDENTITY, ECOMMERCE, ART DIRECTION, STATIONERY, PACKAGING, COPYWRITING, STRATEGY

OVERVIEW

A luxury designer Erin Tracy, makes Bridal and Fine Jewelry in a broad range of styles. Some pieces are opulent, some classic and some modern. The challenge was to capture her formidable range in a brand that reflects her unifying sensibility. A series of slashes was created to invoke diamonds, gem stones and subtle pastel inks to represent the natural world from which gems derive. The slash in the word mark mimics the pattern and cut of gemstones, particularly diamonds.

Photography by Felix Wong, Caryle Routh

erintracy.ca

Erin Tracy Jewelry Logo
Erin Tracy Jewelry Art Direction
Erin Tracy Jewelry Promo
Erin Tracy Jewelry Art Direction
Erin Tracy Jewelry Art Direction
Erin Tracy Jewelry Icon
Erin Tracy Jewelry Logo
Erin Tracy Jewelry Business Cards
Erin Tracy Jewelry Packaging
Erin Tracy Jewelry Packaging
Erin Tracy Jewelry Signage
Erin Tracy Jewelry Ecommerce Website
Erin Tracy Jewelry Art Direction
Erin Tracy Jewelry Ad
Erin Tracy Jewelry Art Direction

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Erin Tracy Jewelry Stationery
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