top of page
I bring a refined, poetic aesthetic together with strategic insight to create timeless work that cuts through the noise and lives in memory. 
Beso Door.png

BRAND STRATEGY 
I develop tailored brand strategies that align vision with purpose, from positioning to marketing plans — grounded in insight, driven by impact.

– Brand Positioning
– Naming & Verbal Identity
– Creative Direction
– Market + Competitor Insights
– Campaign Strategy
– Brand Architecture

 

MurrayDuncan_Logo_edited.jpg

BRAND IDENTITY
I create poetic, intelligent identity systems that distill your brand’s essence into a recognizable, timeless visual language.

– Logo Design
– Visual Language & Mood Systems
– Typography & Color Palette
– Brand Guidelines
– Sub-Brands & Extensions

 

JCD_KIT2.jpg

PRINT / PUBLISHING / MARKETING COLLATERAL
I design refined print materials, from business cards to media kits — crafted to leave a lasting impression and bring your brand into the physical world.

– Business Cards & Stationery
– Brochures & Lookbooks
– Media & Press Kits
– Menus & Signage Assets
– Sales Decks & Presentation Templates

 

b6ba16_56d6d944f5d84feca81f0db776eefc80~mv2_d_3500_2333_s_2.jpg

ART DIRECTION & CAMPAIGNS
From concept to production, I lead campaigns with a refined, strategic lens, art directing photoshoots, shaping campaign narratives, and creating striking launch assets.

– Concept Development
– Photoshoot & Video Direction
– Creative Oversight
– Key Visuals & Launch Assets
– Social Campaign Toolkits
– AI Photography & Video Clips

 

CanadaGooseBox.jpg

PACKAGING
I design packaging that captivates at first glance and communicates your brand’s essence with clarity. Balancing beauty and function, each solution is crafted to stand out and connect with your audience.

– Primary & Secondary Packaging
– Labels & Product Wraps
– Unboxing Experiences
– Sustainable Packaging Solutions
– Packaging Systems & Line Extensions

 

na_q4_qt23_JanWk3_StrawberryMilkshake_Paid_FB_1080X1920_16_9_v2.jpg

ADVERTISING
I create compelling campaigns that spark emotion and drive results, blending traditional and digital media to craft stories that resonate and amplify your brand’s reach.

– Out-of-Home (OOH)
– Print & Digital Ads
– Social Ad Templates
– Billboard & Transit Campaigns
– Influencer/PR Collateral

 

ErinTracyE-Com2.png

DIGITAL
I design engaging digital experiences that captivate and convert, from websites and social content to digital ads, blending creativity with clarity to elevate your online presence.

– Landing Pages
– E-commerce Design
– Digital Ads & Banners
– Email Design
– Social Media Content & Templates
– Motion Design Direction

 

KL_Vinny_Beso_6811.jpg

ENVIRONMENTAL / SIGNAGE
I transform physical spaces through immersive graphics and signage, enhancing ambiance, elevating experience, and bringing brand storytelling to life.

– Exterior & Interior Signage
– Wall Murals & Graphics
– Wayfinding Systems
– Event & Pop-Up Environments
– Branded Interiors

 

bottom of page