HELLO
I’m Karolina, a multi-disciplinary Creative Director, Graphic Designer and Art Director with two decades of experience crafting brands that inspire and perform. After owning The White Room design design studio from 2007 – 2020, I am now working independently. My mission is to create poetic designs that resonate emotionally and stand the test of time. Spending time in nature, especially during quiet moments in the forest, brings me inspiration and reminds me of the beauty that fuels my creativity. I love partnering with forward-thinking clients, using storytelling and strategic vision to deliver cohesive design solutions. Over the years, I’ve had the privilege of working with visionary entrepreneurs, large corporations, artisans, and cultural institutions, all united by a passion for innovation and creativity.
Let’s collaborate to bring your vision to life.
PHOTO CREDIT GOES TO MY NINE YEAR OLD DAUGHTER
AWARDS
Coupe Magazine
Graphis New York
Applied Arts
Unisource Awards
Print Magazine
RGD Design At Work
Ontario Heritage Trust Award
Communication Arts
Neenah Paper
Design Edge Canada
NUARs
How Magazine
Branding Served
The Dieline
JUDGE
2023 Applied Arts Illustration & Photography
2022 Applied Arts Magazine Design Awards
2022 Strategy Magazine, Agency Of The Year
2018 Applied Arts Magazine Design Awards
2016 Canadian Regional Design Awards
2013 Applied Arts Magazine Design Awards
INTERVIEWS
Canadian Women in Design (Canada)
Fresh / Communication Arts (US)
VSL JRNL (MEXICO)
EDUCATION
Graphic Design
SHERIDAN COLLEGE 1999 - 2001
Art & Art History
UNIVERSITY OF TORONTO 1998 – 1999
ONLINE FEATURES / PUBLISHED
Communication Arts Magazine
Issue 50, Fresh Feature (US)
CommArts Exhibit Online (US)
CommArts Web Picks (US)
Graphis Web Picks (US)
Rockport Publishing (US)
GDUSA (US)
Behance Branding Served (US)
How Magazine Online/Website Feature (US)
Design Edge Canada (CA)
Applied Arts Magazine (CA)
Coupe Magazine (CA)
Communication Arts Magazine
Issue 50, Fresh Feature (US)
CommArts Exhibit Online (US)
CommArts Web Picks (US)
Graphis Web Picks (US)
Rockport Publishing (US)
GDUSA (US)
Behance Branding Served (US)
How Magazine Online/Website Feature (US)
Applied Arts Magazine (CA)
Coupe Magazine (CA)
Design Edge Canada (CA)
Branding Served
My design practice is characterized by a thoughtful and strategic approach, underpinned by a commitment to solving complex problems with creativity and precision. I strive to forge emotional connections through my work, whether it manifests in print, digital, or spatial forms. For larger-scale projects, I meticulously curate a team of skilled professionals, ensuring a seamless execution that upholds the highest standards of excellence. My ultimate goal is to craft designs that are not only visually compelling but also deeply resonate with and inspire their audience.
APPROACH
Art Gallery of Mississuga
Balderton Capital
Biko Jewelry
Canada Goose
Distinguished Brands
Erin Tracy Fine Jewelry
Grey Goose Vodka / Community
Informa Canada
Janna Watson / Watson Soule
Julie Charbonneau Design
Lululemon
MDM / Community
Minto Communities
Mississauga Library
MMPI Canada
Momenteam
Tishman Speyer / Mosaic
Nudestix
Offical Partners
One of a Kind Show
Opelle Creative
Pratima Resort Wear
Spoiled Child
SELECT CLIENTS
Brand Identity
Brand Strategy
Campaigns
Casting
Digital Design
Graphic Design
Naming
Signage
Packaging
Photo Direction
Marketing Collateral
Spatial Design
Web Design + Development
Video
SERVICES