Born in Warsaw, Poland, Karolina Loboda is an award-winning Creative Director, Graphic Designer, and Brand Strategist with over two decades of experience in brand development. Her design philosophy—rooted in cultural narratives, human psychology, and a deep respect for timeless beauty—allows her to craft visual identities that resonate on both emotional and strategic levels. Collaborating with innovative, forward-thinking clients, Karolina weaves storytelling with clarity to deliver cohesive design systems that inspire, connect, and stand the test of time.
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What I Offer
When you collaborate with me, you gain more than design—you gain a partner who sees the bigger picture. I help you:
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Define a clear, strategic foundation for your brand.
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Design timeless visual identities and systems that adapt across digital, print, and physical environments.
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Direct photography, campaigns, and experiences that bring your brand to life with impact and precision.
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Deliver studio-level rigor with one-to-one creative leadership—thoughtful, consistent craft at every touchpoint.
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Why KLDS
Over the years, I’ve designed for global brands and innovators, including INK Entertainment Group, Tishman Speyer, Lululemon, Canada Goose, Balderton Capital, Nudestix, One of a Kind Show, Spoiled Child, LCBO, Minto Communities, Mila Yudina Design, Julie Charbonneau Design and more.
My work has been recognized by Communication Arts, Graphis, Applied Arts, and The Dieline, and I’ve served as a judge for leading design competitions.
What unites every collaboration is simple: a shared commitment to innovation, beauty, and emotional connection.
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My Philosophy
Branding is the story people feel. I create poetic, intelligent design that endures and turns attention into lasting affinity.
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Services
Strategy
Identity & Systems
Campaigns & Content
Packaging
Marketing Collateral
Digital & Web
Art Direction & AI Photography
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Awards / Online Features
Graphis (USA), Applied Arts Magazine (Canada), Print Magazine (USA), Communication Arts (USA), Neenah Paper (USA), HOW Magazine (USA), Branding Served (USA), The Mohawk Show (USA), The Dieline (USA), Mindsparkle Magazine (Germany), Gestalten (Germany), VSL JRNL (Mexico), People of Print (UK), The Design Blog (Croatia), GDUSA (USA), First Love Projects (Australia), We Love Branding (Netherlands)
Features
Canadian Women In Design