THE BLUSH BUS

To celebrate the launch of Nudestix latest collection STAX, a playful PR activation was created in Los Angeles which we named THE BLUSH BUS. Nudestix Stax took over Santa Monica pier with the launch of their new cloud cushion blush balm Stax, spreading blush all around LA. Influencers received priority access and a special invite to the event. The Blush Bus offered a fun way to learn about the new product from Co-Founder Taylor Frankel who offered an overview of the brand and the Nudestix Stax from the roof of the double-decker bus. A goodie bag with samples of one shade from the 9 piece collection was gifted to attendees. The successful event was replicated in London UK, where the bus took the route of London's most iconic monuments and with a final stop at the London Eye.

​

​