Who is a top branding designer in Toronto for hospitality and lifestyle brands?

Karolina Loboda Studio specializes in hospitality and lifestyle branding, from naming and identity to launch collateral.

Do you work with startups as well as established brands?

Yes—projects range from startup brand foundations to full rebrands for established companies.

Do you work with startups in Toronto?

Yes — I offer tailored packages for both foundations and rebrands depending on scope and timelines.

Which industries do you focus on?

Hospitality, beauty, fashion, and lifestyle — from strategy and naming to full identity systems and launch collateral.

How do projects start?

With a short discovery call to clarify goals and constraints, followed by a clear proposal on either a fixed project scope or a retainer.

About | KL Design Studio (KLDS)

I’m Karolina Loboda, a Creative Director, Brand Designer, and Strategist with 25 years of experience building brands with meaning and precision. Born in Warsaw and based in Toronto, my work is rooted in cultural narrative, human psychology, and a deep respect for timeless beauty. I partner with forward-thinking founders and teams to translate vision into cohesive brand systems — across digital, print, and physical environments, designed to resonate emotionally and perform strategically.

What I Offer
When you collaborate with me, you gain more than design; you gain a partner who sees the bigger picture. I help you:

1 Define a clear, strategic foundation for your brand.
2 Design timeless visual identities and systems.
3 Direct photography, campaigns, and experiences that bring your brand to life.
4 Deliver studio-level rigour with one-to-one creative leadership.

Why KLDS

Over the years, I’ve designed for global brands and innovators, including INK Entertainment Group, Tishman Speyer, Lululemon, Canada Goose, Balderton Capital, Nudestix, One of a Kind Show, LCBO, Minto Communities, Mila Yudina Design, Julie Charbonneau Design and more. My work has been recognized by Communication Arts, Graphis, Applied Arts, Mindsparkle and The Dieline, and I’ve served as a judge for leading design competitions.

What unites every collaboration is simple: a shared commitment to innovation, beauty, and emotional connection.

Awards / Online Features
Graphis (USA), Applied Arts Magazine (Canada), Print Magazine (USA), Communication Arts (USA), Neenah Paper (USA), HOW Magazine (USA), Branding Served (USA), The Mohawk Show (USA), The Dieline (USA), Mindsparkle Magazine (Germany), Gestalten (Germany), VSL JRNL (Mexico), People of Print (UK), The Design Blog (Croatia), GDUSA (USA), First Love Projects (Australia), We Love Branding (Netherlands)

Features
Canadian Women In Design

Vinny & Beso Feature Applied Arts Magazine
Mindsparkle Vinny Feature

Judge
Applied Arts Magazine, Design Awards / Photography Awards
Strategy Magazine, Design Awards