
KAROLINA LOBODA
CREATIVE DIRECTOR, ART DIRECTOR, DESIGNER & BRAND STRATEGIST
Karolina Łoboda, born in Warsaw, Poland (1978), is an award-winning Creative Director, Graphic Designer, Art Director, and Brand Strategist with over 24 years of experience in brand development. Her design philosophy is deeply shaped by cultural narratives and human psychology, allowing her to craft evocative, enduring visual identities that resonate on a deeper level.
Karolina collaborates with innovative, forward-thinking clients to blend storytelling with strategic clarity—delivering cohesive, emotionally intelligent design solutions that connect, inspire, and perform. Her work has been recognized internationally, featured in leading publications including Graphis New York, Communication Arts, The Dieline, Applied Arts, and Mindsparkle. She has served as a judge for renowned design competitions such as Applied Arts Magazine and Strategy Magazine.
Throughout her career, Karolina has partnered with a diverse range of clients across industries—from global brands like Lululemon, Canada Goose, and Balderton Capital (UK) to cultural institutions and lifestyle disruptors including Nudestix, Julie Charbonneau Design, Minto Communities, One of a Kind Show, Spoiled Child, Kindred Ventures (US) and INK Entertainment Group.
Raised in a home filled with art and literature, Karolina’s creative roots run deep. Her father, a welder by trade and painter by passion, helped instill an early love of art and visual storytelling. She began her studies in Art and Art History at the University of Toronto before transferring to Sheridan College’s prestigious Graphic Design program, graduating at the top of her class in 2001.
Karolina’s signature approach weaves together emotional depth, refined aesthetics, and strategic vision—building brand experiences that not only stand the test of time, but spark lasting emotional connection.
Karolina worked on the One of Kind brand from 2009 to 2018 and presented creative solutions to our shifting needs. It’s been great to work with her on over 18 campaigns. She also shares our passion to help small businesses grow and flourish. Over the years, her dedication and commitment to good design have enabled One of a Kind to stand out in the marketplace.
JANICE LEUNG, SHOW DIRECTOR, ONE OF A KIND SHOW / INFORMA CONNECTS
Working with Karolina has been seamless. We explored new possibilities for package design, website and brand imagery. She evolved the aesthetic of the brand and it looks even more stunning. Karolina really gets it and she has an incredible eye for detail and pulling all the pieces together. She delivered amazing creatives and very fast.
BETH SHUMAN, FOUNDER / 8 FACES BEAUTY
Karolina re-branded my company and I couldn’t be happier with the outcome. She was able to translate my image and ideals into a spectacular brand design. She is quick and current and an amazing person to work with.
ERIN TRACY, FOUNDER / ERIN TRACY FINE JEWELLERY
I am so happy with all the material Karolina created for me! I always get compliments on my branding and website (she also produced some amazing, on brand, additional collateral). I would recommend her to anyone looking for a talented contemporary but timeless designer.
NAOMI FINLAY, PHOTOGRAPHER
I hired Karolina to re-create my branding and website. Karolina not only understood my needs and desires, but she exceeded all of my expectations and meticulously and passionately re-created the branding and identity for Valentine Rouge Jewellery. I highly recommend Karolina for all your branding needs.
JENNA IANNELLI, FOUNDER / VALENTINE ROUGE
Karolina is an exceptional Art Director, designer, and collaborator. We worked together on a book cover for my debut novel, THE BLOODWOOD SOCIETY. Karolina designed the paperback as well as the book jacket and hard cover. My initial direction was simple, a neon mushroom against a dark background that would jump off the shelf. Karolina delivered and then some. I was thrilled with our partnership, and I look forward to working with her again in the near future.
AINSLEY DOTY, AUTHOR / THE BLOODWOOD SOCIETY
When I began working with Karolina for the branding of my company, Pratima Resort Wear, I quickly noticed what an extremely intelligent, insightful, passionate, and remarkable individual she is. I found her to be always on point and fully vested in every part of the project from beginning to completion, always zooming in on the smallest detail. She understood what I wanted and was able to deliver it above and beyond my expectations. I'm extremely happy with the result of our collaboration and highly recommend Karolina for unparalleled creativity and exceptional service.
PRATIMA KALICHARRAN, FOUNDER PRATIMA RESORT WEAR
I have been truly impressed with Karolina’s skill at translating my business into an intelligent brand identity and website design. Her innovation applied throughout the project and her work is well worth the investment.
JULIA HECTOR DOUGLAS, FOUNDER / MOMENTEAM
Working with Karolina was amazing and ultimately wonderful with what we created together. I’m so grateful to her for the journey and end result! Highly recommend her.
KLDS is a company that will make you look good. She has an intuitive sense of branding solutions and will come back to you with stunning visuals.
INGRID JUREK / FILM & TV PRODUCTION DESIGNER
Brand Identity
Brand Strategy
Campaigns
Casting
Digital Design
Graphic Design
Naming
Signage
Packaging
Photo Direction
Marketing Collateral
Spatial Design
Web Design + Development
Video
SERVICES
Art Gallery of Mississuga
Balderton Capital
Biko Jewelry
Canada Goose
Distinguished Brands
Erin Tracy Fine Jewelry
Grey Goose Vodka / Community
Informa Canada
Janna Watson / Watson Soule
Julie Charbonneau Design
Lululemon
MDM / Community
Minto Communities
Mississauga Library
MMPI Canada
Momenteam
Tishman Speyer / Mosaic
Nudestix
Offical Partners
One of a Kind Show
Opelle Creative
Pratima Resort Wear
Spoiled Child
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