KAROLINA LOBODA
CREATIVE DIRECTOR, ART DIRECTOR, DESIGNER & BRAND STRATEGIST

Karolina Łoboda, born in Warsaw, Poland (1978), is an award-winning Creative Director, Graphic Designer, Art Director, and Brand Strategist with over 24 years of experience in brand development. Her design philosophy is deeply shaped by cultural narratives and human psychology, allowing her to craft evocative, enduring visual identities that resonate on a deeper level.
 

Karolina collaborates with innovative, forward-thinking clients to blend storytelling with strategic clarity—delivering cohesive, emotionally intelligent design solutions that connect, inspire, and perform. Her work has been recognized internationally, featured in leading publications including Graphis New York, Communication Arts, The Dieline, Applied Arts, and Mindsparkle. She has served as a judge for renowned design competitions such as Applied Arts Magazine and Strategy Magazine.

Throughout her career, Karolina has partnered with a diverse range of clients across industries—from global brands like Lululemon, Canada Goose, and Balderton Capital (UK) to cultural institutions and lifestyle disruptors including Nudestix, Julie Charbonneau Design, Minto Communities, One of a Kind Show, Spoiled Child, Kindred Ventures (US) and INK Entertainment Group.
 

Raised in a home filled with art and literature, Karolina’s creative roots run deep. Her father, a welder by trade and painter by passion, helped instill an early love of art and visual storytelling. She began her studies in Art and Art History at the University of Toronto before transferring to Sheridan College’s prestigious Graphic Design program, graduating at the top of her class in 2001.
 

Karolina’s signature approach weaves together emotional depth, refined aesthetics, and strategic vision—building brand experiences that not only stand the test of time, but spark lasting emotional connection.