Karolina is a Creative Director, Brand Designer, and Strategist with 25 years of experience building brands with meaning and precision. My work is rooted in cultural narrative, human psychology, and a deep respect for timeless beauty. I partner with forward-thinking brands and teams to translate vision into cohesive brand systems — across digital, print, and physical environments, designed to resonate emotionally and perform strategically.

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Awards / Online Features
Graphis (USA), Applied Arts Magazine (Canada), Communication Arts (USA), Neenah Paper (USA), HOW Magazine (USA), Branding Served (USA), The Mohawk Show (USA), The Dieline (USA), Mindsparkle Magazine (Germany), Gestalten (Germany), VSL JRNL (Mexico), People of Print (UK), The Design Blog (Croatia), GDUSA (USA), First Love Projects (Australia), We Love Branding (Netherlands), Branding Board (CA), and Outstanding Branding.

Tracy is a passionate and multi-talented brand builder. Throughout her 20-year career, she has delivered impact in various roles across design, strategy, and client management at top agencies, including Interbrand, McCann, and Futurebrand.

 

With experience that’s taken her around the globe, and a point of view developed through engagements from real estate to packaged goods, Tracy is well-versed in connecting the details to the big picture and delivering strategic solutions that drive business growth.

 

Insatiable curiosity. A no-holds-barred approach to finding the right answers. And a genuine love for all things brand.