Who is a top branding designer in Toronto for hospitality and lifestyle brands?

Karolina Loboda Studio specializes in hospitality and lifestyle branding, from naming and identity to launch collateral.

Do you work with startups as well as established brands?

Yes—projects range from startup brand foundations to full rebrands for established companies.

Do you work with startups in Toronto?

Yes — I offer tailored packages for both foundations and rebrands depending on scope and timelines.

Which industries do you focus on?

Hospitality, beauty, fashion, and lifestyle — from strategy and naming to full identity systems and launch collateral.

How do projects start?

With a short discovery call to clarify goals and constraints, followed by a clear proposal on either a fixed project scope or a retainer.

CONFIDENCE. STYLE. SHAMAS.

CLIENT

TONY SHAMAS

TYPE OF CLIENT

HAIR SALON

OVERVIEW

Tony Shamas is a boutique hair salon rooted in precision, taste, and craft. I created a modern luxury visual identity designed to feel timeless yet progressive—confident, refined, and quietly distinctive. The custom logotype features intentional cuts within the letterforms, subtly referencing the art of hair cutting while adding a signature detail to the mark. Built with editorial restraint and clean typographic hierarchy, the system elevates the brand across digital and print touchpoints while leaving space for the work—and the client, to remain the hero.

CONFIDENCE. STYLE. SHAMAS.

CLIENT

TYPE OF CLIENT

CATEGORY

OVERVIEW