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Brand Packages

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01 Brand Sprint

A focused package for early-stage founders who need a polished, strategic brand presence to launch with confidence. Designed for brands that are not yet ready for a full identity build, but need a clear and elevated foundation to enter the market professionally.

 

What’s Included
– 2-hour discovery and strategy session
– 2 visual logo directions
– 1 final primary typographic logo
– 1-page brand guide and logo master folder
– 1-page Squarespace website

 

Investment $3,500
Timeline: One week

 

→ EMAIL

 

Additional applications and expanded scope are quoted separately.

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02 Brand Foundation

For early-stage brands or focused engagements, this serves as a refined starting point for establishing a clear and elevated visual direction.


What’s Included

– Brand strategy and consultation

– 2 visual directions

– Logo or custom wordmark and secondary icon, symbol or monogram

– Typography and colour system

– Mini two-page brand guidelines

 

Selected Applications

– 1–2 core brand applications (e.g. business card, social tile template, or simple landing page direction)

 

Starting at $5,000
Timeline: 2 – 3 weeks

 

→ EMAIL

 

Additional applications and expanded scope are quoted separately.

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03 Brand Identity

A comprehensive identity rooted in strategy, designed to position your brand with clarity, distinction, and long-term value.

What’s Included

– Brand strategy

– Brand positioning and tone of voice

– 2–3 concept directions
– Refined identity system
– Tagline

– Brand guidelines
– Copywriting support
– Consultation and creative guidance

– 3 rounds of revisions

 

Selected Applications

– Stationery (business card or equivalent)

– Social media strategy and 3 templates

– Website design (3–5 key pages)

– Packaging direction for 1–2 key SKUs

 

Starting at $10,000
Timeline: 4 – 6 weeks

 

→ EMAIL

 

Additional pages, development, and extended applications are quoted separately.

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04 Brand World

A fully realized brand experience, extending across touchpoints to create a cohesive and immersive presence.
 

Strategy & Direction

– Brand positioning

– Tone of voice

– Creative direction
– Naming
 

Visual Identity

– Primary logo and supporting marks

– Typography system

– Colour palette

– Expanded visual language
– Tagline 
– Copywriting support

– Photography creative direction

– Consultation and creative guidance

– 3 rounds of revisions

 

Selected Brand Experience

– Packaging direction for 1–2 key SKUs

– Business card, menu, coasters, signage

– Website design (up to 5–7 key pages)

– Social campaign strategy and 2-3 templates

– Environmental (if applicable)

Guidelines & Rollout

– Comprehensive brand guidelines

– Final files and handoff support

 

Starting at $20,000+
Final investment depends on the number of applications, pages, SKUs, campaign assets, and production support required.

Timeline: 6 – 10+ weeks

 

→ EMAIL

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Brand Strategy Session

A focused deep-dive designed to bring clarity to your brand, refine your direction, and uncover growth opportunities.

 

What’s Included

– 1:1 working session with Karolina

– Strategic review of your brand

– Brand Audit

– Clear, actionable next steps 

 

$600 per session / 3-hour intensive

→ BOOK SESSION

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À La Carte Services

Need focused design support?

Inquire for a custom quote across print, marketing, website, and campaign design.

Print Collateral
Website design
Advertising campaigns
Packaging

Book Cover
Editorial
Invitations
Posters

Art Direction
Signage
Illustration / Collage

hello@karolinaloboda.com

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