Ways to Work Together. I’ve introduced three branding packages to make working together more accessible for founders and growing brands. Thoughtful, strategy-led, and built to create lasting value.
BRAND STRATEGY SESSION
A focused deep-dive designed to bring clarity to your brand, refine your direction, and uncover growth opportunities.
What’s Included
– 1:1 working session with Karolina
– Strategic review of your brand and positioning
– Direction on identity, messaging, and experience
– Clear, actionable next steps
$900 per session / 3-hour intensive
01 – BRAND SPRINT
A focused 4-day package for early-stage founders who need a polished, strategic brand presence to launch with confidence.
Designed for brands that are not yet ready for a full identity build, but need a clear and elevated foundation to enter the market professionally.
What’s Included
– 2-hour discovery and strategy session
– 2 visual logo directions
– 1 final primary typographic logo
– typography and colour direction
– 1-page brand guide and logo master folder
– 2-page Squarespace website, with copywriting support
Investment $3,500 – $5,000
Timeline Delivered over 3-4 focused working days
Ideal For Early-stage founders who need a thoughtful, elevated brand presence to launch, test, or pitch their business.
Additional applications and expanded scope are quoted separately.
02 — BRAND FOUNDATION
For early-stage brands or focused engagements, this serves as a refined starting point for establishing a clear and elevated visual direction.
What’s Included
– Brand strategy and consultation
– 2 visual directions
– Logo or custom wordmark
– Typography and colour system
– Mini two-page brand guidelines
Selected Applications
– 1–2 core brand applications (e.g. business card, social tile template, or simple landing page direction)
Starting at $5,000
Timeline: 2 – 3 weeks
Additional applications and expanded scope are quoted separately.
03 — BRAND IDENTITY
A comprehensive identity rooted in strategy, designed to position your brand with clarity, distinction, and long-term value.
– Brand strategy
– Brand positioning and tone of voice
– 2–3 concept directions
– Refined identity system
– Tagline
– Brand guidelines
– Copywriting support
– Consultation and creative guidance
– 3 rounds of revisions
Selected Applications
– Stationery (business card or equivalent)
– Social media strategy and 3 templates
– Website design (3–5 key pages)
– Packaging direction for 1–2 key SKUs
Starting at $10,000
Timeline: 4 – 6 weeks
Additional pages, development, and extended applications are quoted separately.
04 — BRAND WORLD
A fully realized brand experience, extending across touchpoints to create a cohesive and immersive presence.
Strategy & Direction
– Brand positioning
– Tone of voice
– Creative direction
Visual Identity
– Primary logo and supporting marks
– Typography system
– Colour palette
– Expanded visual language
– Tagline
– Copywriting support
– Photography creative direction
– Consultation and creative guidance
– 3 rounds of revisions
Selected Brand Experience
– Packaging direction for 1–2 key SKUs
– Business card, menu, coasters, signage
– Website design (up to 5–7 key pages)
– Social and campaign strategy and 2-3 templates
– Environmental or spatial brand direction (if applicable)
Guidelines & Rollout
– Comprehensive brand guidelines
– Final files and handoff support
Starting at $20,000+
Final investment depends on the number of applications, pages, SKUs, campaign assets, and production support required.
Timeline: 6 – 10+ weeks