WHERE EVERY OBJECT TELLS A STORY
CLIENT
CURATORS FINDS
TYPE OF CLIENT
RETAIL
CATEGORY
VISUAL IDENTITY, STRATEGY, ECOMMERCE, PACKAGING, STATIONERY, COPYWRITING
OVERVIEW
Curators’ Finds is a thoughtful destination for premium handmade goods from around the world. Rooted in craftsmanship, culture, and care, the marketplace connects artisans and makers with design-conscious customers who value beauty, quality, and story. The brand identity was brought to life through a custom typographic logo featuring a needle and thread to symbolize craftsmanship, along with a monogram and crest inspired by the intricate geometry of a mandala. An elephant with its trunk raised—a symbol of good fortune, strength, and prosperity—honours the founder’s Indian heritage while celebrating the artistry of Indian makers. Champagne gold and sage green were chosen as the core brand colours, balancing a sense of refined luxury with the brand’s commitment to sustainability and conscious craftsmanship. The project encompassed brand strategy, copywriting, print collateral, packaging, and a custom Shopify store, creating a distinctive shopping experience centred on authentic, artisan-made goods.
Phase One is now live, offering an introduction to the brand—with the complete online shop and product collection still to come.
