top of page
QUIET LUXURY
CLIENT
OPELLE
TYPE OF CLIENT
FASHION / HANDBAGS
CATEGORY
VISUAL IDENTITY, PACKAGING, COPYWRITING, STRATEGY
OVERVIEW
Opelle Creative was founded in 2010 by designer Amy Malcolm, emphasizing function and authenticity; every Opelle bag is thoughtful, responsible, and unique. The Opelle word mark employs a completely modernized traditional serif typeface reflecting an accessory line trifecta of intrinsic elements most important in a luxury item: quality, style, and functionality, each balanced perfectly. The identity positions Opelle as a meaningful, thoughtful maker with the quality and creativity to compete at the highest levels. Each handbag is made by hand in small batches in Toronto using leather from ethically sourced manufacturers in Europe.
Photography by Michael Alberstat
bottom of page