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QUIET LUXURY

CLIENT

OPELLE

TYPE OF CLIENT

FASHION / HANDBAGS

CATEGORY

VISUAL IDENTITY, PACKAGING, COPYWRITING, STRATEGY

OVERVIEW

Opelle Creative was founded in 2010 by designer Amy Malcolm, emphasizing function and authenticity; every Opelle bag is thoughtful, responsible, and unique. The Opelle word mark employs a completely modernized traditional serif typeface reflecting an accessory line trifecta of intrinsic elements most important in a luxury item: quality, style, and functionality, each balanced perfectly. The identity positions Opelle as a meaningful, thoughtful maker with the quality and creativity to compete at the highest levels. Each handbag is made by hand in small batches in Toronto using leather from ethically sourced manufacturers in Europe.

Photography by Michael Alberstat

Opelle Creative Collage
Opelle Creative Logo
Opelle Creative Business Card
Opelle Creative Photo
Opelle swatch books
Opelle Creative Swatchbook
Opelle swatch books
Opelle swatch books
Opelle Creative Branding
Opelle Creative Interior Bag Label
Opelle Creative
Opelle Hangtags
Opelle Creative Branding
Opelle swatch books
Opelle Creative Branding
Opelle swatch books
Opelle Creative Branding
Opelle Creative signage
Opelle swatch books
Opelle Creative Branding
Opelle swatch books
Opelle Creative Branding

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