TRUSTED BY
BRANDS BUILT TO BE FELT. NOT JUST SEEN.
Karolina Loboda is the founder of KL Design Studio, a boutique brand and creative studio based in Toronto. With 25 years of experience, she creates refined, strategy-led brand identities and visual worlds for clients in lifestyle, hospitality, beauty, fashion, and culture. Her work spans identity, campaigns, packaging, websites, print, and digital experiences. Her designs help brands enhance perception, build trust, and grow through distinctive branding.
WORK FEATURED IN
Graphis NEW YORK· Communication Arts · The Dieline · Applied Arts · Mindsparkle · OUTSTANDING BRANDING
HOW I WORK
My process gives creativity the space to unfold while keeping every decision grounded in strategy. It is flexible, collaborative, and tailored to each client’s vision — designed to create thoughtful, elevated brand systems with lasting impact.
What is included in a brand identity package?
A brand identity package typically includes strategy, creative direction, logo or wordmark design, typography, colour palette, visual language, and brand guidelines. Depending on the scope, it may also include applications such as packaging direction, website design direction, social media templates, stationery, signage, or campaign concepts.
WORKING WITH ME / FAQ
What is the difference between a logo and a brand identity?
A logo is one part of a brand identity. A full brand identity creates a complete visual system — including typography, colour, imagery, tone, layout, and applications — so the brand feels consistent, recognizable, and elevated across every touchpoint.
WORKING WITH ME / FAQ
Do you work with clients outside Toronto?
Yes. I work with clients in Toronto, across Canada, and internationally. Most projects can be handled remotely through discovery calls, shared documents, presentations, and a clear design process.
WORKING WITH ME / FAQ
Do you offer smaller branding packages?
Yes. For early-stage founders or smaller businesses, I offer focused brand sprints that create a refined foundation quickly. For more established businesses, I offer deeper identity and brand world packages.
WORKING WITH ME / FAQ
How long does a brand identity project take?
Timelines depend on the scope. A focused brand sprint may take a few days to two weeks, while a more complete brand identity or brand world can take four to ten weeks or more.
WORKING WITH ME / FAQ
What is your branding process?
My process begins with discovery, strategy, and creative direction before moving into design. I take time to understand your business, audience, goals, positioning, and the feeling you want your brand to create. From there, I develop thoughtful visual directions and refine the chosen direction into a cohesive identity system that can live across digital, print, packaging, campaigns, and real-world touchpoints.
WORKING WITH ME / FAQ
What is it like to work with you?
Working with me is collaborative, thoughtful, and guided. I bring 25 years of experience, a strong point of view, and a refined design sensibility, while also listening closely to your goals and vision. My role is to help clarify, elevate, and translate your ideas into a brand that feels distinctive, strategic, and built to last.
WORKING WITH ME / FAQ
How involved will I be in the process?
You will be involved at key stages, including discovery, creative direction, concept review, and refinement. I guide the process clearly so you know what to expect, while also giving you space to share feedback and make decisions with confidence.
WORKING WITH ME / FAQ
Brands I have worked with or for
Hospitality
Amuse Catering
Archive Events
bacardi canada*
Beso by Patria
Dzo Viet Eatery
grey goose VODKA*
four seasons los cabos*
Ink Entertainment GROUP
SULLIVAN OWEN FLORAL & EVENTS
VESPER POST
Vinny Restaurant + Vinyl Bar
Beauty
Dalish Cosmetics
MELANI BEAUTY
Nudestix
SPOILED CHILD
Corporate
Balderton Capital (UNDER NDA)
CONSTELLATION NEW ENERGY*
HALOO
MOMENTEAM
MISSISSAUGA LIBRARY
MMPI CANADA
Informa Exhibitions
Fashion
Biko Jewelry
Canada Goose
Erin Tracy Fine Jewelry
HOLT RENFREW*
Lauren Walker Lee
Lululemon
MARLOWE
Noumé
NIKE CANADA*
Opelle Creative
Pratima Resort Wear
Valentine Rouge
WOODPECKER COATS
Interior Design
EM Design STUDIO
Mila Yudina Design
STUDIO LEKKA
STUDIO MUNGE
THE WATERMARK
REAL ESTATE
TISHMAN SPEYER*
MINTO COMMUNITIES
MDM DEVELOPMENTS*
THE OBEN GROUP
sorbara developments*
VC FIRM
Balderton Capital
VC FIRM, USA (UNDER NDA)
Art & Culture
AINSLEY DOTY
ART GALLERY OF MISSISSAUGA
CJ Graphics
MORGAN CLAYHALL
Murray Duncan Studio
Janna Watson
Naomi Finlay Photography
NOBLE CONTENT
MAXIME BOCKEN
Michael Alberstat Photography
INGRID JUREK, FILM
Peter Scahfrick
One of a Kind Show
Sutherland Models
Tony Shamas
THE BLOODWOOD SOCIETY
Tracy Cox Photography
RETAIL
Baci Chocolates*
CEASERSTONE*
CUPID LIPS*
LCBO*
NIKE CANADA*
ONE OF A KIND SHOW
US AMAZON BRAND (UNDER NDA)
SUETABLES
VINTAGES
*agency clienT