EVENTS WITH A
SENSE OF FOREVER
CLIENT
ARCHIVE EVENTS
TYPE OF CLIENT
EVENTS & PRODUCTION
CATEGORY
STRATEGY, BRANDING, COPYWRITING, MARKETING COLLATERAL
OVERVIEW
Archive Events is a new Toronto-based event company that crafts immersive experiences rooted in nostalgia and storytelling. With a vision to bridge the past and present, they approached me to create a brand identity that felt timeless, intentional, and quietly bold—just like the events they produce.
To develop a complete brand identity for a start-up event company that wanted to avoid the usual trends of the events industry. The goal was to build something emotionally resonant and iconic from the start—an identity that could evolve with them while making a strong first impression with early clientele and partners.
I began with deep immersion into their ethos: drawing inspiration from archival forms, vintage cues, and the tension between eras. The final identity features a bespoke logomark and icon—a split symbol that reflects duality: past/present, ephemeral/timeless, memory/experience.
