YOUR NIGHT STARTS AND ENDS HERE
CLIENT
INK ENTERTAINMENT
TYPE OF CLIENT
HOSPITALITY
CATEGORY
NAME, STRATEGY, VISUAL IDENTITY, TAGLINE, COPYWRITING, SIGNAGE, CAMPAIGN CREATIVE DIRECTION, BRAND GUIDELINES, MENU, WEBSITE, SOCIAL, BUSINESS CARDS, COASTERS, AI IMAGERY / CAMPAIGN, SWAG
OVERVIEW
Vinny is a cool, new restaurant and vinyl bar on King Street by INK Entertainment—where shared plates and spinning records set the tone for unforgettable nights. The concept blends a laid-back, soulful energy with elevated design, sound, and cuisine.
I was brought on to develop the name, brand strategy, visual identity, and full collateral system, rooted in flow, flavour, and connection. The custom wordmark fuses retro soul with modern sophistication, while the icon subtly echoes the tactile spin of a vinyl record—clean, effortless, and cool.
Tagline: Your Night Starts and Ends Here.
MINDSPARKLE FEATURE
APPLIED ARTS MAGAZINE FEATURE
