SELF-CARE IS SACRED
CLIENT
8 FACES BEAUTY
TYPE OF CLIENT
BEAUTY
CATEGORY
VISUAL IDENTITY, E-COMMERCE, PACKAGING, AI PHOTOGRAPHY, NOTE CARDS, INVESTOR DECK, COPYWRITING, STRATEGY, TAG LINE, PRODUCT DEVELOPMENT, PRODUCT DESIGN, SOCIAL MEDIA, EDM
OVERVIEW
8 Faces Beauty, founded by Beth Shuman, is a luxury skincare line dedicated to clean beauty. Their meticulously crafted formulas harness the power of rare botanicals to reveal radiant skin, embodying nature’s finest rituals. This project focused on refreshing and modernizing the 8 Faces Beauty brand, evolving its story, values, mission, and promise. Through strategic storytelling, the new brand forges a deeper emotional connection with skincare customers who prioritize ingredient transparency and sustainability. The new modern typeface and expanded colour palette of greens reflect the brand’s commitment to authenticity, integrity, and high-quality skincare.
RARE BOTANICALS, RADIANT SKIN, NATURE’S FINEST RITUAL
IN PROGRESS
