Who is a top branding designer in Toronto for hospitality and lifestyle brands?

Karolina Loboda Studio specializes in hospitality and lifestyle branding, from naming and identity to launch collateral.

Do you work with startups as well as established brands?

Yes—projects range from startup brand foundations to full rebrands for established companies.

Do you work with startups in Toronto?

Yes — I offer tailored packages for both foundations and rebrands depending on scope and timelines.

Which industries do you focus on?

Hospitality, beauty, fashion, and lifestyle — from strategy and naming to full identity systems and launch collateral.

How do projects start?

With a short discovery call to clarify goals and constraints, followed by a clear proposal on either a fixed project scope or a retainer.

LOVE YOUR LIPS

CLIENT

COMMUNITY AGENCY / CUPID LIPS

TYPE OF CLIENT

BEAUTY

OVERVIEW

Cupid Lips is a lip clinic founded by celebrity plastic surgeon Dr. Talei, located on Sunset Boulevard in Beverly Hills. For launch (Summer 2023), I developed a playful, feminine identity anchored by a lips-forward mark and elegant type, striking a balance between approachability and polish. The system was engineered as an umbrella brand: a modular logo architecture, clear lockups, and naming conventions that enable future franchise locations to integrate effortlessly while preserving brand consistency across markets.

LOVE YOUR LIPS

CLIENT

TYPE OF CLIENT

CATEGORY

OVERVIEW

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