RESORT WEAR
CLIENT
PRATIMA
TYPE OF CLIENT
FASHION
CATEGORY
VISUAL IDENTITY, ECOMMERCE, ART DIRECTION, STATIONERY, PACKAGING, COPYWRITING, STRATEGY
OVERVIEW
Pratima’s brand identity is rooted in a bohemian, sleek, and sensual style that reflects a free-spirited yet refined aesthetic. Every piece is envisioned by Toronto-based designer Pratima, whose global travels inspire her signature look. Growing up on the sun-soaked beaches of South America and Miami, Pratima developed a deep connection to vibrant summers, surf, and sand, shaping her creative sensibility.
The brand effortlessly merges the exotic elegance of the East with the tropical ease of the West, delivering a contemporary yet timeless vision. This identity was brought to life in our campaign shoot, photographed at the Aga Khan Gardens in Toronto, showcasing Pratima’s commitment to blending global influences with modern sophistication.
Photography by Blaise Misiek
Styling by Chad Burton
MUA by Susana Hong
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