OLD WORLD CHARM
CLIENT
VALENTINE ROUGE
TYPE OF CLIENT
JEWELRY
CATEGORY
VISUAL IDENTITY, ECOMMERCE, ART DIRECTION, PACKAGING
OVERVIEW
Valentine Rouge is a celebration of old-world charm and opulence, meticulously crafted for women who revel in the beauty of abundant, luxurious jewelry. Designed for a sophisticated audience aged 40 and above, the brand transcends minimalist trends, embracing a lavish and layered aesthetic. Inspired by the Neo-Baroque style, the Valentine Rouge collection imbues the luxurious decadence of a golden age with a modern, feminine vibe. At the heart of Valentine Rouge lies the hummingbird, a symbol chosen to embody the brand’s essence of elegance and refinement. This delicate creature, known for its grace and beauty, perfectly mirrors the sophistication that our jewelry imparts to its wearer. The custom typography, reminiscent of another era, and the opulent patterns add to the brand’s allure, creating a captivating visual narrative that transports you to another time and place.
Photography by Marie H Rainville, Renata Kaveh
MUA by Sabrina Rinaldi, Simone Otis